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Home > Employer > Plan Information > Bright Choices

Bright Choices

Harvard Pilgrim offers an attractive portfolio of products on the Bright Choices ® private exchange providing employees with one-stop shopping for their insurance and financial protection needs.

As part of our commitment to marketplace innovation, Harvard Pilgrim now offers a portfolio of products to small groups with 20- plus benefit eligible and a minimum of 10 enrolling, plus large groups (51-plus members) on the Bright Choices private exchange in Massachusetts, Maine and New Hampshire. 

Powered by Liazon Corporation, which operates the industry-leading private benefits exchange for businesses, Bright Choices is an online benefits store that’s changing the way employers and employees buy benefits. It currently offers more than 120+ medical and ancillary providers and 700+ clients.

Employer and employee advantages
Bright Choices holds strong opportunities for employers and their employees, including:


  • Helps save money through a defined contribution strategy with predictable costs
  • Reduces administrative expenses
  • Provides the opportunity to offer more health plan choices and ancillary products to meet the diverse needs of employees


  • Provides a wide choice of low-cost benefit options
  • Enables benefits package personalization with a selection of health, dental, vision, life, disability and other benefits
  • Award-winning decision support and educational tools, including side-by-side plan comparisons, lead to smarter benefits selections

To learn more about our offerings, contact your Harvard Pilgrim account executive.

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Liazon contacts


Employee guide

Employee benefits enrollment

Employer handbook

Payroll and defined contribution

Personal benefits shopper

Sales presentation

Welcome letter