With obesity and its many related complications at the forefront of the nation’s gravest health concerns, proper education about nutrition and the affordability and accessibility of wholesome foods are crucial to the overall health of our members. That’s why Harvard Pilgrim developed EatRight Rewards, a first-in-the-region nutrition program powered by NutriSavings. The program is designed to offer rewards and incentives to members for purchasing nutritious grocery items, and to provide them with valuable resources and information about healthy eating.
By encouraging positive changes in our members’ lifestyles and eating habits, EatRight Rewards contributes to a healthier member population. In addition to special offers on healthy groceries and dollar rewards for making nutritious choices, members gain indispensible knowledge to help them make informed health decisions and smart substitutions.
Who is eligible for EatRight Rewards?
EatRight Rewards is now available for all employers in Massachusetts, New Hampshire, Maine, and Connecticut. The base program (coupons and food scoring only) is available to all members enrolled in a fully insured plan at no cost, with a buy-up option to administer monetary incentives. Self-insured employers can also purchase EatRight Rewards through Harvard Pilgrim. It is up to employer groups how the program is structured for their employees and how rewards are granted — through e-coupons, incentives, etc.
As part of a pilot program beginning October 1, 2015, small group or individual EatRight Rewards participants in Connecticut and Maine can earn up to $10 a month for achieving a healthy nutrition score, funded by Harvard Pilgrim.
How does the program work?
Members can sign up for the EatRight Rewards program by creating an account on the login page or by scanning the QR code on our member flyer to access our free mobile app. Once enrolled, they register their store loyalty cards with the program; this guide
offers directions on how to register at each of several participating stores (more than 12,000 stores currently participate nationwide).
Rewards are determined using a method developed by nutritionists, with food items ranked on a 100-point healthiness scale. Over 100,000 foods have been pre-assigned a score on this nutrition scale, with those rich in fiber, protein, vitamins, and minerals scoring high, and those high in added fat, sugar, sodium, and saturated fats scoring low. An average is calculated for each shopping trip, and the rewards earned are based off of the member’s monthly point average. For more information, visit our EatRight Rewards webpage.